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August 2012 - E-Commerce Emergency

Posted on 6.30.2012

:: Merchants are in a state of emergency. Correcting common Internet retail ailments before they inflict too much harm is the only way to put a digital storefront back on the path to recovery. ::

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Below you will find the the table of contents for the August 2012 edition of Website Magazine. The feature article "E-Commerce Emergency" shows how merchants, paid by the challenges of meeting user expectations and the sophistication of technology, can put their digital storefront on the path to recovery. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design & Development, Software and more), essential techniques and trends are covered as well. The August 2012 edition is a "general issue" (free) and distributed to Website Magazine's 140,000+ readers.

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FEATURE: E-Commerce Emergency
Many online merchants find themselves in a state of emergency — pained by the challenges of meeting the rapidly changing and complex expectations of users, as well as the ever-increasing sophistication of today’s technology. Addressing and correcting these ailments before they inflict too much harm is the only way to put a digital storefront back on the path to recovery.

Website Magazine Departments:
- Enterprise Ready: Unified Web Strategy
- Small Business Lab: Five Conversion Tactics
- Top 50: Mobile Movers & Shakers
- Mastering Search: Webmaster Tools Comparison
- E-Commerce Express: Alternatives to “No Results”
- Design/Development Digest: Responsive Web Design
- Commentary: The Future of Facebook

Seven Ways to Elevate Your Email Marketing
Follow these suggestions to learn how to craft more effective email campaigns that will result in higher open rates, response rates and, ultimately, revenues.

Lead Scoring is Not What it Used to Be
Discover three key areas of change to focus on in order to achieve the greatest success with today’s modern lead-scoring methods.

Taming the Wild West of In-stream Video
Streaming video is already a massive source of income for online publishers, and these steps will help the developing market reach its full revenue potential.

The Color of Conversion
Colors are a powerful tool in Web design, and even more so when you understand their different semantic meanings and when and how to use them.

Make Your Website More Socially Accessible
Implement these tips for attracting new visitors and leverage these tools to deepen engagement and gain a dramatically larger audience through social media.

WordPress Plugins for Google Analytics
Consider using plugins to gain a deeper understanding of how people are arriving at and accessing your website, and of their activity once there.

A Three-Legged Race to Faster Websites
Deliver webpages in less than two seconds by leveraging the three approaches to website performance optimization.

How to Monitor Your Scaling Web Business
Because IT staffs are getting smaller while infrastructures are becoming more complex, these are the steps to take when selecting a monitoring system.

Bonus Content Within Website Magazine:

- Five Tips for Power Pinners
- Local Web Marketing in 20 Minutes Per Day
- Google Shopping Primer for Modern Merchants
- Top Facebook Apps for Brand Pages
- Sitemap Submission Primer
- Busy Merchant's Guide to Payment Processing
- The Online Fight Against Fraud



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