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Automate Your Google Shopping Campaigns

Posted on 7.21.2014

By the end of the year, e-commerce sales are expected to reach $1.5 trillion making it one of the largest industries in the world.

At any point in time there are millions of items for sale on Google’s Shopping platform with brands and merchants adding and subtracting inventory throughout the day. In order to successfully compete in this ever changing marketplace, brands need be highly organized and equipped with the correct tools.

Marin Software, an online advertising management platform, has recently announced the addition of support for Google Shopping Campaigns. Included in their support is the option for automated campaign creation, feed management capabilities as well as inventory management.

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Marin’s support for Googling Shopping Campaigns will also enable brands to deliver social and display ads using product purchase intent data gathered from Google Shopping Campaigns.

"Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights," said Matt Ackley, chief marketing officer at Marin Software. "Through our platform, retailers can use their Google Shopping Campaigns data to build out audience segments and retarget consumers across the web, including Facebook.”

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