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3dcart, Mineful Integration Right on Target

Posted on 5.27.2012

E-commerce software provider 3dcart is tackling another aspect of the Web thanks to a recent partnership with Mineful that will help its customers more effectively target their email marketing campaigns.

Mineful is a software integration that uses the behavioral data of customers to bring them back into a retailer’s store, and 3dcart wants to utilize this technology to drive sales and create more meaningful and sustaining customer relationships.

The inclusion of Mineful software will allow the platform to use sales and customer information to send marketing emails based on a variety of factors, such as timing, content and more.

Purchase data will be sent seamlessly from 3dcart to Mineful, where it will then be converted into “actionable information” that informs retailers how often customers purchase, how many purchases each of them has made, the average sale amount, any increases in purchasing activity and more. All of this data will be visible in a single dashboard.

But the real treat is that this data can be used to configure rules that automatically trigger emails, meaning marketers don’t have to meticulously pore over all of it to figure out which customers they should target. The content of the emails will be fully customizable based on the retailer, and elements like “subject line,” “image,” “body,” etc. will all be separated for easy alterations.

Mineful will also track those who open the emails, click on links or buy products based on the promotion.

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