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Autonomy's Meaning Based Marketing Upgrades

Posted on 3.03.2010

Autonomy has updated its Meaning Based Marketing platform to give marketers deep insight into consumers' behaviors both on-site and elsewhere, such as social networks. A new console, called Explore, provides a visualization interface that makes connections using patterns, trends and sentiment across various channels of consumer interaction. Also included are widgets for categorizing and understanding market trends and clusters of consumers.

The core of Autonomy's Meaning Based Marketing platform is the Intelligent Data Operating Layer (IDOL). According to the press release, IDOL "allows businesses to automatically detect, analyze, and act on concepts, allowing computers to see patterns in information the way people do.  This unique technology is based on hundreds of patents and powers a wide range of applications with over 20,000 customers around the world."

Other recent updates from Autonomy include new content management capabilities and tools for better integration of cross-platform marketing efforts, eTalk Qfiniti, which provides the ability to guage effectiveness of consumer interactions through contact centers, e-mail and social media (among others), and multi-channel optimization and testing capabilities.

Autonomy serves the online and offline marketing needs of more than 20,000 global companies, including AOL, BBC, Citigroup, Coca Cola and more.

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