Average Shoppers vs. Holiday Shoppers
Holiday shoppers are more than twice as likely to make a purchase on their first visit according to new research from SmarterHQ.
The data also shows that 21 percent of holiday transaction are from customers whose last purchase was more than 120 days ago, and 37 percent of reactivated customers remain engaged post-holiday. This means that brands can drive revenue during the holidays by prioritizing the reactivation of dormant customers, as well as boost post-holiday sales by continuing communications with these shoppers.
Other noteworthy stats reveal that non-holiday shoppers are most likely to begin as a casual browser and are more likely to make multiple site visits before purchasing. Comparitively, holiday shoppers are more likely to be searching for particular items and are driven by price and inventory.
Discover other ways the holiday season impacts shopper behavior by checking out SmarterHQ’s infographic below: