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Azooca: Channel For Web Videomercials

Posted on 3.11.2007

What do you get when you combine the benefits of video, online shopping and networking and place it on a user-friendly platform? Azooca - an interactive community that wants to take the online retail experience to a completely other level.

Akin to a YouTube for the infomercial set, Azooca.com gives buyers the opportunity to buy directly from the seller (in nine categories at launch: Apparel, Cars, Electronics, Gifts, Health/Beauty, Real Estate, Services, Toys/Games and Travel) and make a deal for a better offer or post their own video ad demanding what they want. Sellers can also benefit by viewing these posts from buyers to see what products are in demand, and contacting these buyers to make an offer. Despite the quality of some of the videos, Azooca (or its business model) may have some potential as its an interesting mesh of video and social networking.

"Azooca.com is an interactive community. We're taking the online retail experience to the next level by incorporating a video Internet marketplace, resulting in a better user experience and ultimately more sales," says Azooca founder and CEO Brian Zheng. "Video is not just for entertainment anymore. It must be used to serve businesses and enhance people's lifestyles."


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