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Social Networks, Wikis and Video Influence B2B Marketplace

Posted on 11.12.2006
KnowledgeStorm and Universal McCann today announced the rsults of a joint research study on the emerging role of new media, particulary online video, social networks and Wikis, on B2B technology purchase solutions.

Some interesting data was revealed, including:

Online Video
  • 63% of respondents accessed online videos at least once a week.
  • A majority of respondents are viewing online videos on a variety of business and technology topics.
  • Webcasts top the list of most popular online video content with 70% of respondents using this format.
Social Networks
  • Seventy-seven percent of respondents have little to no interaction with social networks.
  • Of those participating, 70% visit these sites at least once a month and are attracted to more business-oriented social networks such as LinkedIn, which tops the list of favorites for 27% of this group.
  • 50% of respondents considered themselves very knowledgeable about Wikis with more than 50% visiting Wikis at least once a week.
  • Sixty-three percent of respondents are locating business and technology information through Wikis
  • 96% give value to the material they find and a majority of respondents actively share content from Wikis and another 52% use it in their technology decision-making process.

View the research study from KnowledgeStorm now.

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