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Back-to-School Marketing Tips & Forecast

Posted on 7.10.2013

Big retailers are expecting 14 percent year-over-year growth in back-to-school sales this year.

During this time, consumers will shop sales, look for free or expedited shipping and seek exclusive offers, which are among the recommendations full-service digital agency PMG and Kenshoo make to marketers in their recently released Back-to-School infographic with data around the busy online shopping season.

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