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Back-to-School Shoppers Not Holding Back This Year

Posted on 7.15.2010

There was encouraging news this week for e-commerce merchants anticipating a slower than usual back-to-school season due to continued economic uncertainty. A survey released from Burst Media reveals that the majority of consumers do not plan on cutting back from their spending this year, and that nearly half said they will use the Internet for their back-to-school shopping.

Burst polled nearly 2,000 consumers who identified themselves as parents or guardians of school-aged children, and 54.4 percent said that they planned to spend at least the same amount or more on clothing and supplies than they did last season. Two-thirds of respondents (65.9%) said they have not done their back-to-school shopping yet, and 48.9 percent plan to do at least some of their shopping online. A whopping 79.3 percent responded that online coupons or back-to-school promotions could influence their purchasing decisions.

Those shopping for college-aged students will be the biggest spenders this year, with 26.2 percent saying they would spend $500 or more.

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