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Back to Work Fall Reading List from WM

Posted on 9.16.2010

Labor day has come and gone. The kids are back at school. The leaves (at least in the north) are starting to change. The pools and beaches have closed. The summer's over and now it's time to get back to work. Web work, of course! 

Website Magazine's Summer Reading List for Web Workers was well received, so we thought we would update it by sharing with you what books are on the Website Magazine writers' desks. From HTML5 and building iPhone apps to design inspiration and affiliate marketing, this literary lineup covers a wide range of disciplines that should appeal to any Web professional. The following books are the ones we believe are worth reading right now to help you gear up for the months ahead and accelerate your website success.

Of course, remember that the best way to improve your chances of success is to request a PRO-level subscription to Website Magazine.

Pay-Per-Click Search Engine Marketing: An Hour a Day
A valuable guide to core PPC concepts, trends and the mechanics that make a campaign work. This book shows how to perform keyword research, structure campaigns and understand campaign setting and various pricing models. Learn to write ads, develop and test landing pages and more. Written by David Szetela and Website Magazine contributor Joseph Kerschbaum.
   
KaChing: How to Run an Online Business that Pays and Pays
Joel Comm is definitely one of my favorites in the Web marketing community. In KaChing, he explains how to tap into your passions and create revenue streams through several interesting models. If you're serious about creating revenue online, read this book and apply Comm's best practices.
   
The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
David Lindahl and Jonathan Rozek tested dozens of tools and techniques researching their collaboration. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent, and provides some enlightening discoveries for aspiring Web professionals and entrepreneurs.
   
The Web Designer's Idea Book Volume 2: The Latest Themes, Trends and Styles in Website Design
This update to The Web Designer's Idea Book is a source of visual inspiration to Web designers and helps them see what others have done and how they can adapt those ideas for their own needs. It includes a chapter on Web design principles and another chapter about trends in HTML email design.
   
Pro HTML5 Programming: Powerful APIs for Richer Internet Application Development
An excellent guide to learning how to create real-time HTML5 applications that tap the full potential of modern browsers. This book provides practical, real-world examples of HTML5 features in action and covers all the new HTML5 APIs to get you up to speed quickly for richer programming and development.
   
Building iPhone Apps with HTML, CSS, and JavaScript: Making App Store Apps Without Objective-C or Cocoa
You know you want to read this. Learn how to build iPhone apps, make an existing website look and behave like an iPhone app, and how to add native-looking animations to your Web app using jQTouch. Discover how to take advantage of client-side data storage with apps that run even when the iPhone is offline and how to hook into advanced iPhone features – including the accelerometer, geolocation and vibration.
   
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
An excellent book from Josh Bernhoff and Ted Schadler of Forrester Research that shares the necessary business tools and information to move an organization ahead of the competition. Discusses the four-step IDEA process of transforming customer-facing service, marketing and mobile apps, provides a tool to score projects and provides roadmaps for collaboration systems that stimulate and support innovation.
   

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