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Badgeville Embed Makes Software More Engaging

Posted on 11.21.2012

Gamification and behavior management platform Badgeville recently released a  new product that allows Software-as-a-Service (SaaS) and on-premises technology and software providers to deploy and manage gamification and engagement mechanics within their applications.

The reason for this is that low user engagement numbers have led to more than half of the software applications available not ever being adopted by end-users. This has resulted in an approximately $500 billion loss in global software investments and presenting plenty of missed revenue opportunities.

However, according to the Vice President of Constellation Research, Alan Lepofsky, gamification integration, including daring concepts like motivation and rewards, tend to improve the usage and adoption of enterprise applications.

Thus, Badgeville took efforts to make it easier for software vendors to include engagement mechanics in their products with minimal development when using Badgeville Embed, which should help them see improved adoption rates for their products.

At the core of Badgeville Embed is the inclusion of original equipment manufacturer (OEM) networks that let technology providers manage gamification mechanics for all of their clients in a single, unified interface. The service also comes with powerful enterprise-grade security with multiple levels of user access that offer granular control over who is able to access and change information in the administration console and apply engagement mechanics to their products.

Moreover, Badgeville Embed also comes with in-depth behavioral insights by leveraging rich behavior analytics and data that help tech providers glean information about how clients are using their applications for their businesses or to connect with colleagues, which can ultimately help them improve the user experience. They can even create engagement programs that help manage behavior and apply engagement mechanics to their applications in just days without custom coding, rather than the many months it would normally take.

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