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Balanced Web Operations - February 2017

Posted on 2.02.2017

:: It's difficult for 'Net enterprises to keep up with the speed at which technology is launched and marketed to improve website operations - with some 'Net professionals ignoring new solutions altogether or, on the other end of the spectrum, over-buying, over-optimizing and over-thinking website operations in general. There's a constant state of unbalance and brands would be wise to connect with their digital "chi." ::


Welcome to Website Magazine

- the leading magazine on Web business!

february-2017-coverBelow you will find the contents for the February 2017 edition of Website Magazine. The feature article, "Balanced Web Operations" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of optimized website operations.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The February 2017 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Balanced Web Operations
It's difficult for 'Net enterprises to keep up with the speed at which technology is launched and marketed to improve website operations - with some 'Net professionals ignoring new solutions altogether or, on the other end of the spectrum, over-buying, over-optimizing and over-thinking website operations in general. There's a constant state of unbalance and brands would be wise to connect with their digital "chi.".

Public vs. Private Cloud
The debate lives on about which is more secure and best for each enterprise, but there are certain things marketers, specifically, need know about the various hosting options.

Dynamic Video Creation
Brands are aware of the benefits of video advertising, but effectiveness often comes down to style and substance and dynamic video ads are helping brand deliver on both.

Design that Doesn't Sell
Websites routinely change design elements to account for current trends, but when used in the wrong environment, they could take a serious toll on conversions.

Alternative Senders 101
The use of alternative senders can offer multiple benefits, but it's important brands follow best practices and be aware of caveats to leverage this concept.

Selling on LinkedIn
Sales reps can easily turn a hot lead cold or a cold lead hot depending on how they "sell" on LinkedIn. Review these tips for driving new business on the network.

Digital Loyalty
Retaining customers is a significant challenge for digital companies but with the right program, it's possible.

Explore more from Website Magazine's February 2017 issue:

Editor's Letter: Digital Yin, Virtual Yang
Net Briefs & App Watch: Blocking, Bots & Breaches
Stat Watch: Programmatic Advertising 
Enterprise Ready: AI's Impact on Content Marketing
Small Business Lab: Perfecting the "About Us" Page
Quiz Time: Advertising Spends & Trends
Top 50: Ad Movers & Shakers 
Mastering Search: 10 Functions to use in Google Search Console 
E-Commerce Express: Analyzing the Digital Shelf 
Design & Development: Top UX Trends

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