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Bango - Bingo

Posted on 11.02.2008

How much of your website traffic is from mobile devices? 

Bango surveyed the Top 20 most trafficked websites and found that half of these sites did not work well on leading mobile phones – despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem, according to Bango, is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions.

The problem may be that websites don't know how much mobile-originated traffic is hitting their site. Bango’s research reveals that between 3-10% of on-line traffic now comes from users entering web addresses on their mobile device.

Should We Blame the iPhone?
It’s not just iPhone users that are regularly accessing the internet from their phones. Researchers at IDC say that 1.3 billion people will connect to the Internet via mobile phones by end of 2008, and the vast majority of these mobile browsers are using mass market phones from Nokia, Samsung, Sony Ericsson and Motorola.

Bango Analytics for PCs is available as part of an Early Access Program. Webmasters install a line of code into the home page of their website and Bango starts measuring unique visitors to the website from mobile devices with specific details on the users’ country, network and device. All the data is viewable from the Bango Management tools console in real-time.

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