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Basic A/B Testing with AbTest.io

If you are serious about digital success (and who among us isn't) then it is likely that you are testing various website elements, testing calls to action and "copy," perhaps even entire layouts and how those changes impact revenue or other key metrics.

A/b testing platforms, such as those featured in Website Magazine's Top 50 Conversion Optimization Toolbox, are valuable solutions but can be very expensive and time consuming to set up properly.

Fortunately, there are some very interesting offering emerging to this very real problem. AbTest.io, for example, is a platform that lets users submit two different URLs to compare and find out which one converts better. What makes the service different among the many competing solutions is that the whole thing is run through a short URL (e.g abtest.io/xyz) service.

AbTest.io prompts users to select two pages and share the URL (on social media, emails, advertising, etc). After users connect their account to Google Analytics, the solution then splits the traffic between the two pages and adds custom tags (like utm_campaign) so the results (which can be stored on the system) can be filtered and reviewed.

The fact hat there is no coding required and that the solution works regardless of platform will definitely be appealing to those without much IT support.

While the service is free, Abtest.io users looking for a little more control over their brand can use their own domain name (company.com/abc) for $9.90 per month.

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