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Basic Video Optimization Elements

Posted on 3.02.2014

When it comes to optimizing a video for search, sometimes it is the most basic elements that matter the most.

The first part of our article on the principles of video optimization for search engines addressed some of the more familiar approaches to the practice (and the second part addressed more complex Video SEO matters) but there are still others.

Check out the following opportunities for optimization. 

File Names: The use of file names as an optimization element doesn’t have a great deal of merit unless the videos are being hosted on your own Web property. Uploading videos with keyword-rich file names to YouTube doesn’t necessarily influence ranking but does auto-populate the title during processing. 

Categories: Much like titles, tags and descriptions, categories provide another way (when available) to indicate to the network or platform ranking the video where it’s best suited. Since many users navigate through the use of links (and not a search box), using categories will increase the opportunities available to have video content discovered. 

Visibility: Your video will not receive many impressions if you don’t make it known that it’s available for viewing. YouTube, for example, enables video creators to indicate whether videos are private or public, selection of the former will prevent anyone from viewing unless they’ve been given the proper privileges. 

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