Be Inspired: 5 Brands Making Mobile Work
With mobile traffic trending upward for the foreseeable future, one thing is clear – brands in every vertical need to embrace the small screen.
For starters, this means optimizing everything from a brand’s website to its email campaigns for mobile. Additionally, many brands are investing in mobile apps to position themselves on the home screens of consumers' phones. When optimizing websites and developing apps, however, it is important that brands take their consumers’ preferences and habits into consideration.