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The U.K. Cracks Down on Cookies

Posted on 6.01.2012

The U.K.’s cookie law, which requires website owners to ask permission before installing certain types of cookies on to users’ machines, went into effect earlier this week – meaning that website owners in the U.K. need to make sure that they are compliant.

One way to become compliant is with a new and free Web service from high-performance tag management systems provider Ensighten. The service, Ensighten PrivacyEU, not only helps publishers, marketers and merchants become compliant, but also complements the recently launched Ensighten PrivacyDNT service.

Together, these free services offer a complete solution for consumer online privacy initiatives.

Ensighten PrivacyEU is easy to set up and doesn’t have a limitation on traffic volume or the number of Web domains supported. Publishers are required to add a single line of code to their websites so that site visitors from the U.K. can be recognized and presented with a dialogue box that requests their consent for any data collection that will be used for tracking purposes.

Additionally, the Ensighten PrivacyEU solution leverages tag classification data provided by PrivacyChoice, and is also based on the same technology that powers Ensighten’s enterprise-class privacy solution, Ensighten Privacy.

“The laws emerging in the European Union invariably go far beyond the recommendations and best practices embodied in the Do Not Track standard that is evolving in the United States,” said Des Cahill, VP of marketing at Ensighten. “Publishers and e-tailers worldwide need to pay careful attention to the ePrivacy Directive and ensure their websites conform to its requirements. Ensighten PrivacyEU provides simple and free compliance with these laws and enables them to reassure site visitors that their rights are being respected.”

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