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Beefing Up Social Media Security

Posted on 8.05.2014

Nexgate, a provider enterprise social media security, brand protection, and compliance solutions announced the release of new patent-pending security capabilities. 

The new techniques for suspicious social account detection, including logo and image analysis capabilities, and coverage for blogging networks like Tumblr, are additions to its market-leading SocialDiscover solution. The new capabilities help enterprise brands automatically identify, report, and shut down risky, fraudulent, and unauthorized social accounts. This is critical to prevent social media hacks, social engineering, and fraud, while protecting brand identity on social media.

The newly added risky account detection and image analytics enables SocialDiscover to automatically analyze more than 15 additional social account attributes and behaviors that are indicators of risk, as well as analyze profile images and avatars on brand-affiliated accounts to identify fake or unapproved branding. Within ninety seconds, these added capabilities let brands quickly find malicious and fraudulent copycat accounts, as well as verify that legitimate accounts are adhering to stipulated brand guidelines.

"Creating fake accounts on various social media sites has become a multi-million dollar business now," writes Varun Nayak of Dazeinfo, a leading technology, media and marketing Internet site. "Spammers and cyber maniacs are creating fake accounts enacting top personalities or brands and trying to dupe fans and followers into increasing the number of views or likes on their destination pages."

Unauthorized or "fake" accounts are often used for malicious attacks meant to exploit the identity, employees, and customers of an organization. Given that the average organization has more than 300 social media accounts, accidental and intentional misuse of company information, identity, and images prove difficult to detect and control, and can cause significant damage to a brand. 

"Discovering unauthorized social media accounts is a top priority for our digital brand and risk team," said Roberto Ciacci, Global Head of Digital Marketing for Automobili Lamborghini S.p.A. "We need to ensure that all of our social properties are known, legitimate, up-to brand standards, and that the voice we project via those accounts is valid."

Nexgate's new capabilities for brand protection and monitoring are built directly into its existing SocialDiscover solution for all current and new customers. SocialDiscover works across the leading social media networks, including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, and Google+ as well as blog networks like Tumblr to provide the first automated and patent-pending technology of its kind.

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