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Best Online Holiday Ever for Merchants

Posted on 1.03.2013

Comscore has released its analysis of online holiday spending in the U.S., and as every digital media maven in the virtual world predicted, it was a very merry season indeed.

Online shoppers purchased a whopping $42.3 billion worth of goods in November and December – up 14 percent from what Comscore reported just last year.

There were several standout days according to Comscore including Thanksgiving Day (which was up 32 percent year-over-year), Black Friday (up 28 percent) and Free Shipping Day which fell on December 17th (up 76 percent year over year to over $1 billion).

 

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