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Better Mobile Payments for the Non-Profits

It is staggering to think back a decade and consider how dramatically different the digital landscape was - it was essentially far less mobile and predominantly desktop-based. 

Today's "mobile-first" experience of course demands enterprises think through how their consumers and visitors are interacting with vital phases of their digital presence - particularly as it relates to conversion. Fortunately, technology solutions are coming to the rescue.

@Pay, a fundraising software targeted to nonprofits, has released a new version of their solution. Traditional payment pages require visitors to fill out numerous fields when they want to make a payment, including creating an account with a username and password and then logging in to make a donation. That's obviously quite tedious and consumers simply hate it - but @Pay is taking a different approach. 

The online giving pages from the company allow donors to make donations in as little as two clicks - no password, account creation or long forms. @Pay’s patented technology authenticates every payment by email using existing SMTP encryption and security protocols and still manages to capture all of the same donor information.

“We want to make charitable giving and receiving easy for all, both donors and nonprofits alike. If it’s easy for people to give, more people will do just that,” said Wauker Matthews, @Pay’s Chief Revenue Officer. 

“What is not often discussed is the other side of the coin. It’s difficult for nonprofits to bring a simple but secure giving experience to their donors, and this is the root of the problem. Our goal is to create innovative, easy-to-use tools that remove as much friction from the giving experience as possible,” said Matthews. “Any organization can come to @Pay and in minutes have a complete mobile-first fundraising system with online giving pages, text-to-give, and donor management. @Pay’s mission is to not just simplify the process for the donor, but for the nonprofit too.”

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