Better Shopping Campaigns for Retailers in Europe and Latin America
Cloud-based digital marketing technology provider IgnitionOne has partnered up with feed management solution provider Lengow to help online retailers optimize the visibility and profitability of their products across digital channels.
Through the partnership, IgnitionOne and Lengow have created a native API to connect their two platforms in order to better meet the needs of online retailers in Europe and Latin America.
With Lengow, for instance, users can setup feeds and/or modify, delete and update the status of all their products sold on Google Shopping directly from their account. Moreover, an artificial intelligence developed by Lengow can be used to analyze reports sent by the API and automatically correct errors. IgnitionOne, on the other hand, enables users to track, manage and optimize their Shopping campaigns. Plus, the platform provides real-time insights via its Digital Marketing Suite and Bid Management Search solution. Retailers also have the ability to optimize their Shopping and AdWords campaigns with a predictive optimization tool that forecasts the performance of campaigns in relation to objects, determines how aggressive bids should be and automates bidding.
"This partnership meets the objectives of clients wishing not only to continue to benefit from feed optimization via Lengow, but also to save time and improve Google Shopping campaign performance with IgnitionOne,” said Florian Grouffal, country director for France and Southern Europe at IgnitionOne. “Creating a partnership with Lengow was a straightforward decision, as we both have a common philosophy in regards to customer service and innovation. This integration will simplify the lives of emerchants through combining the best aspects of each technology.”
The partnership enables IgnitionOne’s technology to be easily integrated into a merchant’s Lengow account. Plus, users can manage Google Shopping Campaigns and benefit from IgnitionOne’s predictive optimization bidding. The partnership also supports mobile, enabling merchants to display their products across screens.
"We are delighted with this new collaboration with IgnitionOne. Lengow works daily with agencies in various global markets to help online retailers improve their performance,” said Mickael Froger, Lengow’s CEO and co-founder. “This new partnership was a logical decision, given our shared values with IgnitionOne, especially in regards to providing clients with the best innovative solutions.”