Better Visualization of Search & Social Performance
Companies spend millions of dollars on their digital efforts and in order to know if their money is being put to good use they must receive comprehensive analytics.
Through the custom dashboards marketers are able to better visualize their big data analytics which will in turn lead to better understand of how they are performing on the all-important search and social channels. gShift also introduced data insights which analyze and suggest actionable steps in order to help marketers reach their user-defined goals.
Information currently available through the custom reporting framework includes, but is not limited to, organic keyword positions and social signals.
“CMO’s and other marketers have enough big data from their digital marketing campaigns,” says gShift’s co-founder and CEO, Krista LaRiviere, “Now they need to be able to gain insights into where to best focus their attention and resources for optimal ROI. gShift’s custom dashboards will help deliver those insights.”