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Bevo to Launch First Performance Marketing Ad Exchange

Posted on 2.26.2012

Bevo Media, an affiliate portal and online marketing technology company, is looking to revolutionize performance marketing by introducing the industry's first-ever ad exchange program in March.

The company's new ad exchange platform will give online marketers a forum to share their highest converting ads, landing pages and affiliate orders for any given impression, a first for the cost-per-action (CPA) industry (although currently present elsewhere for cost-per-milli (CPM) marketers).

Bevo has only been around since 2010, but since its early 2011 release of a platform to help affiliate networks recruit publishers, the company has become one of the most popular tracking platforms in the industry.

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