Bid Adjustment Reports for Adwords Enhanced Campaigns
Google’s Enhanced Campaigns went live this week and all seems relatively quiet on the digital frontlines – translation: nobody’s panicking (at least not yet).
Today Google and its Adwords team announced a new feature for Google Analytics that makes it possible to measure the performance of each bid adjustment across devices, locations and time of day.
The report (seen below) shows the full range of metrics, allowing advertisers to optimize bid adjustments based on behavior and goal conversion data like bounce rate and time-on-site.
Advertisers (and analysts) can access the Bid Adjustments report by going to Traffic Sources > Advertising > Adwords.