Big Data, Bigger Personalization Opportunities
Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance.
In fact, companies that invest in analytics see a 49 percent increase in revenue growth. This is just one of the interesting data points found in Monetate's new infographic, From Big Data to Big Personalization (shown below). For more information on big data, be sure to visit Website Magazine's analytics channel.