Skip to Main Content

Big Data, Bigger Personalization Opportunities

Posted on 6.20.2013

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance.  

In fact, companies that invest in analytics see a 49 percent increase in revenue growth. This is just one of the interesting data points found in Monetate's new infographic, From Big Data to Big Personalization (shown below). For more information on big data, be sure to visit Website Magazine's analytics channel.

From Big Data To Big PersonalizationMonetate Marketing Infographics

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code