BIG LIST: E-Commerce Video Distribution

Peter Prestipino

Posted on 1.19.2014

One of the big mistakes that e-commerce merchants just getting started with video quickly discover/experience is they have likely relied almost exclusively on one network (most likely that's YouTube) for the purpose of video distribution.

There are numerous considerations that merchants must first make in terms of their individual profiles on the social networks (e.g., What name is available for the brand channel? What creative assets are available for image use?) as well as the procedures and practices that must be used for the purpose of optimization on popular networks such as Facebook (a topic Website Magazine is addressing in its March 2014 issue - subscribe here), but inevitably the conversation seems to always turn to distribution.

What e-commerce merchants, as well as the broader community of Internet professionals, are most interested in, however, is the actual destinations available to distribute videos and where users will encounter their brands. In no particular order, here are several video destinations that would definitely do your e-commerce company some digital good.

Where do you distribute your videos? Share your insights with other Website Magazine visitors by commenting below.

Vimeo

DailyMotion

Vine.co