BIG LIST of Alternative E-Commerce Players
I've never been completely convinced that a typical e-commerce minded end-user actually visits or interacts with anything other than a first-tier shopping destination (e.g. Amazon) or search engines (Google, Bing) in order to find products to purchase. That, of course, isn't remotely the case.
In fact, you might just be surprised at how long the list of alternatives can be - solutions that currently and expertly act as intermediaries in many respects, digital catalysts that spark interest in retailers offerings (products).
Let's take a look at some of these platforms, many of which - if you have any experience at all in the ecommerce space - you will know as more than capable of increasing awareness of a brand and its products and driving traffic to websites.
What are these digital opportunities? Comparison shopping engines, coupon portals, social shopping solutions, ecommerce apps - the opportunities are many when you know that the Interwebs is far bigger than tier one shopping destinations and behemoth search engines.
Here are some of those retail and consumers favorites that knowing about will serve your happy holiday initiatives well:
One of the most popular apps on the App Store and Google Play, the Coupons App is ideal for local merchants looking to increase in-store visits.
One of the original comparison shopping engines, Shopzilla recently released Tada, a coupon site covered here (http://www.websitemagazine.com/content/blogs/posts/archive/2013/10/09/online-coupons-return.aspx)
Without question the leading coupon site on the 'Net today, merchants can add coupons and even set up a store.
A browser extensions which provides notifications when prices are lower on other sites.
Displays how much products costs on competing Amazon stores which users are shopping (browser extension).
Another browser extension, Shoptimate lets its user compare price when browsing any online store.
A local focused coupon site, offering both iOS and Android apps.
A browser add-on/extension that shows users lower prices and coupons when shopping.
Another of the original comparison shopping engines, Nextag has a strong International presence.