Bigcommerce to Enhance Its Relationships with New Partner Program
SMB e-commerce platform Bigcommerce is set to announce the launch of a new global partner program aimed at helping Web professionals, designers, affiliate marketers and resellers get the most out of their Bigcommerce experience.
Currently, partners help Bigcommerce manage more than 30,000 online stores, and now, the company wants to give back to those partners that have helped to grow its brand with a selection of new business development tools. The offerings include co-marketing materials and promotional opportunities, updated commission options, joint social media and public relations initiatives and an assigned executive to work one-on-one with a Bigcommerce partner to provide onboarding, product training and ongoing support beyond that.
“We realize the tremendous value our partners bring to Bigcommerce and are committed to providing them with a fully encompassing program that supports their efforts and contributes to their ultimate success,” said the Director of Channels at Bigcommerce, Simon Clarkson.
The program is going to be broken into three different tiers that will each accommodate partners as various levels, and as partners become more and more successful with Bigcommerce, they can move up the tiers to receive additional benefits, including joint-promoted relationships (through co-marketing efforts and social media promotion) and upgraded commission structures.
First is the Reseller tier, which serves as an “entry point” of sorts for those new to Bigcommerce. All Reseller partners are given personal resources and a one-on-one relationship to “get to know” Bigcommerce, as well as exclusive promotional materials. After that is the Partner tier, which is for those partners that have a “solid level of experience” with the Bigcommerce platform, in addition to a good performance record with the platform.
Finally, the highest tier is reserved for Premium Partners that are “hand-selected Bigcommerce experts that have proven success with the platform," according to Clarkson. The factors that Bigcommerce uses to select its Premium Partners include, but are not limited to, the number of e-commerce stores they serve, good customer feedback and their level of engagement with Bigcommerce. At the launch of the partner program, Bigcommerce will already have a “handful” of Premium Partners that have been working with the platform for years.
Tuesday’s release will just be the first stage in this new program, and in the coming months Clarkson said he expects to see a portal for managing the one-on-one relationships between Bigcommerce and its partners, with more announcements to come by the end of the year.
Interested parties can apply to join the Bigcommerce Partner Program at bigcommerce.com/partners.