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Biggest Domain Winners and Losers

Posted on 6.22.2017
  • winners

    Looking at Non-COM Domain Names

    There have been some notable successes (and flops) for non-COM domain names – take a look at some of these winners and losers here. (Data from

  • winner1

    Winner: .xyz

    The top-selling gTLD, .xyz is registered in 73 countries (China leads the way). The most notable sale of .xzy was in 2016 for $182,154 (, but sales are slowing.

  • dot-top

    Winner: .top

    The second-biggest selling gTLD, .top has gone for as much as $96,670 ( in 2016. .top is registered in 211 countries (China leads the way followed by the United States).

  • dot-loan

    Winner: .loan

    The third-biggest selling gTLD, .loan doesn't have any blockbuster sales (surprisingly). .loan is registered in 211 countries with China leading the way followed by the U.S.

  • dot-vip

    Winner: .vip

    While .vip is the seventh-biggest selling gTLD, it is the second-fastest growing. Its highest sale was in 2016 for $1,000 ( .vip is registered in 146 countries.

  • dot-shop

    Winner: .shop

    While .shop is the 16th-biggest selling gTLD, it's the fastest growing. Its highest sale was in 2016 for $1,025 ( .shop is registered in 179 countries.

  • dot-autos

    Loser: .autos

    Number 498 on the list of top-selling gTLDs , .autos has undiscovered potential. It has a later general availability date than most (2016), however, and is expensive at $690-plus.

  • dot-security

    Loser: .security

    Number 477 on the list of top-selling gTLDs, .security hasn't sold very much and isn't growing very fast (355th on fastest-growing gTLDs). It can be a pricey pickup.

  • dot-loser

    Loser: .doctor

    There are millions of doctors in the U.S., but .doctor hasn't seem to catch on (#342 on top-selling gTLDs). The U.S. does lead the way in .doctor registrations though.

  • dot-organic

    Loser: .organic

    Despite interest in organic products, .organic is both low on the registration list (#441) and low on the list of growing domain names (#242). U.S. has the most registrations.

  • dot-feedback

    Loser: .feedback

    It is surprising when some gTLDs - like this one - are low on the list (#332) as they have near universal appeal for brands. It is currently not growing in popularity either.

  • domains360

    Winners & Losers

    There's a lot to know about buying and selling domains. Our Editor-In-Chief has written the book(s) on it. Go to Resources>Books in the navigation bar above to get your copy.

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