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Bing Adds People and Places to Snapshot

Posted on 12.10.2012

Bing's Snapshot, which displays information such as maps, movie times and restaurant menus directly within search result pages, now includes two new categories – people and landmarks.

Snapshot is the middle column between Bing’s main search results and the social sidebar that resides on the right side of the results page. The feature, which was launched in June, displays relevant information related to search queries in order to make it easier for users to take actions, such as booking a hotel room, directly from the results page. However, according to Bing's blog, the company ran thousands of experiments to determine what topics are most frequently searched for since the launch of Bing's three-column redesign, and the data led Bing to include people and places to Snapshot's functionality.

Now upon a search query for a famous person, celebrity or place, Bing displays relevant facts about the topic to make it easier for users to find exactly what they are looking for before clicking through to another website. Furthermore, Snapshot includes content such as reviews, movie trailers and links that make it easy for users to discover information with a glance or take actions, such as listen to or purchase music, with just one click.

It is also important to note that this isn't the last update for Snapshot, because according to Bing's blog, the company will be adding more categories in the coming weeks.


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