Bing Ads Makes it Easier to View the Competition

For advertisers, understanding how much to bid for each ad is tricky. Bid too little and your ad will not get displayed but bid too much and you risk blowing too much of your overall budget.

To help solve the problem Bing Ads has recently announced the availability of Auction Insights to marketers around the world.

The feature, initially available to those in the U.S. only, shows advertisers how they are performing in comparison to other advertisers who are competing against them in the same auctions as they are. While this feature will not reveal the actual amount that competitors are bidding or the keywords they are using in their campaigns it will help advertisers to understand who they are competing against.

Advertisers can access the feature through the Campaigns page by clicking the "Details" drop-down menu then either "all" or "Selected" under the 'Auction insights" section.

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.