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Bing Brings Dynamic Search Ads to the U.S.

Bing Ads is bringing its Dynamic Search Ads (DSA) to advertisers in the United States.

DSA helps advertisers increase impression volume and search-term coverage, driving incremental clicks and conversions, and reduces the effort (time) spent on campaign management according to Bing's announcement.

Very similar to DSA in Google AdWords, Bing's Dynamic Search Ads are served by landing page content instead of keywords provided by the advertisers. Bing Ad's system crawls advertisers website to identify a page related to the user's search query and generates ad titles that fit each specific scenario using generic copy provided by the advertiser.

While only a pilot program, advertisers interested in participating only need to contact Bing (or their account team if one is available) to get started.

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