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Bing Continues to Gain in U.S. Search Market

Posted on 7.10.2010

It’s been a difficult couple of weeks over at Microsoft with the official pulling of the plug on the Kin project followed closely by a round of layoffs. But the latest report from Hitwise on the U.S. search market may help brighten the mood a little bit — at least by a few percentage points.

That’s how much Microsoft’s search engine Bing gained in June, recording a 7-percent growth to claim 9.85 percent of the U.S. market. Google still dominates with 71.65 percent of the market share, but its position actually slipped in June with a 1-percent drop.

Microsoft’s new search partner Yahoo! sits between Google and Bing with 14.37 percent of the market share, and no change in June, and Ask.com rounds out the list with a 2.19-percent share. All things considered, Microsoft has to be satisfied with Bing’s progress as it heads into its search partnership with Yahoo! later this summer.

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