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Bing Continues to Gain in U.S. Search Market

Posted on 7.10.2010

It’s been a difficult couple of weeks over at Microsoft with the official pulling of the plug on the Kin project followed closely by a round of layoffs. But the latest report from Hitwise on the U.S. search market may help brighten the mood a little bit — at least by a few percentage points.

That’s how much Microsoft’s search engine Bing gained in June, recording a 7-percent growth to claim 9.85 percent of the U.S. market. Google still dominates with 71.65 percent of the market share, but its position actually slipped in June with a 1-percent drop.

Microsoft’s new search partner Yahoo! sits between Google and Bing with 14.37 percent of the market share, and no change in June, and rounds out the list with a 2.19-percent share. All things considered, Microsoft has to be satisfied with Bing’s progress as it heads into its search partnership with Yahoo! later this summer.

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