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Bing Cozies Up to Devs, Offers API Access to Knowledge & Action Graph

Posted on 8.19.2015

Developers looking for a unique way to differentiate their in-app experience have a rather unique opportunity to do so thanks to Bing.

Bing announced that its knowledge and action graph will now be available through a new API, enabling developers to expose rich and relevant information to users directly from within their apps.

The API will enable developers to show data related to over 1 billion entities (people, places and things); and for those entities, there are over 21 billion associated facts, 18 billion links to key actions and over 5 billion relationships between entities. The data that is now available through the Knowledge and Action Graph API is already used on, within Cortana, Xbox, Office and elsewhere.

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The possibilities are endless as to how the API could be used and Bing provided several good examples in its official announcement. Messaging apps, for example, could add a Bing snapshot with actionable info on restaurants, while news apps could show definitions of terms or descriptions of places, while music apps could augment content with snapshots of artists and songs.

"By working with developers to bring Bing’s rich data and actions directly into their applications or services, we can address very real needs for developers and join hands to delight users," wrote Gurpreet Pall, Director of Program Management, Bing for Partners.

Bing will be making the API available to a small group of developers in the Fall of 2015.

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