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Bing Gaining Search Share; Long Tail Booming

Posted on 2.09.2010

An announcement from HitWise this morning indicated that Google accounted for 71.49 percent of all U.S. searches for the four weeks ending Jan. 31, 2010 - a one percent decrease month-over-month. This would normally be nothing more than a footnote considering the holiday shopping season has ended, if it were not for the fact that Bing increased its search market share 5% in the same period.

While still far behind Google, Bing is clearly making some headway. According to the Hitwise data, search engines continue to be the primary way Internet users navigate to industry categories. In January, Google sent the most visits to sites in the Automotive, Health, Shopping and Travel categories, but Bing saw double-digit growth in the same categories.

Finally, longer search queries (those searches of five to more than eight words in length) continue to increase. Between December 2009 and January 2010, queries of eight or more words increased 6 percent. Shorter search queries (those of one to four words) in the same period fell 1 percent month over month, but accounted for nearly 80% of all searches in January.

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