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Bing Gets Conversational with Search Users

Posted on 8.25.2014

Bing still receives a fraction of the search volume that Google does, but the search engine is doing some unique things to help it stand out.

The search platform released a new feature last week that better leverages Bing's focus on entity and conversational understanding; essentially, keeping the context of a search as a user progresses from one query to the next. And it's pretty cool.

For some time Bing has combined conversational understanding with its knowledge repository (which contains information on billions of people, places and things) users can learn more about a topic of interest. Bing provided the example query of "who played Morepheus in The Matrix" to show how it all worked and how the proper result, "Laurence Fishburne," would be the lead result. Now, however, Bing is taking it a big step further.

In addition to providing the answer directly in the search results, Bing will now "continue the conversation," remembering the initial question and providing answers to any follow up questions. For example, "how tall is he?" (following the initial question) will result in another answer, which again tops the search results (Fishburne is 6 feet tall by the way).

Will this change how you optimize your website for Bing? If so, share your insights with a comment!

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