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Bing Integrates Facebook to Create Social Shopping Lists

Posted on 11.29.2010

Bing has added a new feature this week that integrates Facebook with Bing Shopping search results. Users can now create a shopping list on Bing and then post the list to their Facebook Wall to get feedback from friends and family.

Shoppers now have the option to click an “Add to List” button for any product they find on Bing. A shopping list module will appear on the bottom left of the screen, allowing users to keep track of the products and share them with their friends and family via Facebook.

The idea, says Bing, is to make the core search experience more social by allowing users to enlist their Facebook friends for help with purchasing decisions. Shoppers can seek advice from friends with specific expertise such as gadgets, or publish a wish list on their Facebook Wall to give family members a nudge for the holidays.

The new Facebook integration is the second such announcement from Bing in recent weeks, coming on the heels of the search engine’s deployment of several new Facebook features last month. These increasing integrations between search and social create convenient new features for users, and it seems that Bing and Facebook are continuing to explore the possibilities.

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