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Bing's Search Share is Movin' on Up

Posted on 12.21.2011

Yahoo's search influence may be waning, but it seems to be all good news for Bing.

In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine market. Comparatively, Yahoo has been in the search game since 1995.

comScore officially reported last week that Bing now has 15 percent of the search engine market, a statistic that shows pretty impressive growth in the company's short lifespan. Yahoo barely squeaks by in second place with just 15.1 percent of the market.

There are many possible reasons for Bing's climb, including being attached to the Microsoft brand (which provides both recognition from users and integration into various Microsoft products) and Yahoo's recent trend of focusing on projects that decidedly aren't search-related.

Of course, both are still proverbial small potatoes compared to Google, which holds over 65 percent of the market alone.

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