Bing It On - 'Net Briefs (Nov. '12)
Microsoft may be getting a little cocky regarding the perceived ability of its Bing search engine to outperform Google. So cocky, in fact, that it created the “Bing It On” challenge, which pits the two search engines against one another in a blind performance test. Anyone can visit the test site to participate; once there, they’ll conduct five searches with two blind lists of search results pages. At the end, users will be shown their outcomes to see which search engine they prefer. Not surprisingly, Bing claims that users prefer their results two-to-one over Google.