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Bing Linked Pages Roll Out

Posted on 2.22.2012

Bing seems to have taken a page out of the Google personalization playbook (or at least deepened its relationship with Facebook) by releasing LinkedPages this week.

The feature, which nicely complements Bing's previous effort last year of incorporating Facebook friends into Bing, enables users to directly link the websites related to them so they appear in the search results when a search for that user is conducted at

In a time when first impressions are everything, features like this are powerful mechanisms in personal digital profile management. Users simply need to visit, sign in with their Facebook ID and grant Bing permission to post to Facebook. From there, just search for yourself and start linking associated pages.

For example, you could link your own website, organizations you belong to, activities you’re involved with, or even sites you like. This gives those searching for you something to find when the results pages appear. For those concerned with privacy, Bing does provide a way for users to remove a link.

While the new feature falls short of what Google’s Search Plus Your World offers, this tempered approach might actually be more in line with what users expect from the search engine’s personalization efforts.

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