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Bing Opens Enhanced Sitelinks to Marketers Around the World

Posted on 1.22.2015

While Google still dominates the world of search, the recent success of Bing and Yahoo have proven Google may not have the stranglehold on search that it once did.

With the hopes of building on their recent success, Bing Ads has announced that Enhanced Sitelinks, a feature launched solely in the U.S. in Sept. 2014, has been made available to all markets.

For the unfamiliar, Enhanced Sitelinks allow marketers to add two lines of customizable and descriptive text to their Sitelink Extension. Through this added real estate, marketers are able to provide consumers with greater details about their ads and the selected pages they wish to send them to.

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While the ads are now open to marketers around the world, Bing Ads makes sure to state that just because marketers are leveraging the new feature does not mean that they will automatically appear in search results.

“Like other Sitelinks or other Ad Extensions, Enhanced Sitelinks are not guaranteed to serve, even if eligible,” states the official blog post from Eliot Li announcing the global availability of the new feature. “Whether Enhanced Sitelinks serve depends on a number of factors, such as the relevance of your ad, relevance of the Enhanced Sitelinks, user location, space available on the page, and so forth. As always, we are experimenting with different algorithms to provide the best user experience as well as advertiser ROI. For that reason, you may find that your Enhanced Sitelinks have not served when you expect them to."

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