Bing's Biggest News
Bing made strides in closing the gap between it and Google’s search market share in 2015, but many Internet professionals are still guilty of ignoring the search engine altogether.
With it’s increasing popularity, however, it is important for marketers to pay more attention to Bing going into 2016. In the meantime, check out some of the platform’s major updates that Website Magazine covered in 2015 with the roundup of Bing’s biggest news below:
Bing Opens Enhanced Sitelinks to Marketers Around the World – The feature, which was originally launched in the U.S., was made available to all markets in January.
Bing Ads Make it Easier to View the Competition – Bing Ads announced the availability of Auction Insights to marketers around the world.
Bing Adds More Information to Image Searches – Bing updated its image search to provide users with more information for the content they are researching.
Bing Refreshes its Mobile Homepage – The new homepage features a variety of enhancements including a new user interface, translucent color scheme and an image of the day card.
Bing Follows Google’s Lead (Again) – After Google’s mobilegeddon announcement, Bing unveiled its own mobile-friendliness roadmap.
Bing Moves to Encrypt All Search Traffic by Default – Microsoft took the steps to secure user data by encrypting all search traffic by default.
Bing Reinvents its Video Search – The popular search engine unveiled a makeover to its video search layout in June.
Native Ads Come to Bing – Bing unveiled a new program for native advertising that enables advertisers to target users outside of search.
Reach & Demographics on Bing Ad Data – Bing published an interesting data visualization for advertisers that explores both reach and demographic data from within its network (which includes Yahoo).
Bing Releases New Maps Tool with Predictive Traffic Technology – New search and personalization capabilities have been added to Bing Maps, including predictive traffic technology.
AOL Select Bing to Power Its Searches – AOL announced that Bing will power search and search advertising across its portfolio of sites.
Bing Cozies Up to Devs, Offers API Access to Knowledge & Action Graph – Bing announced that its knowledge and action graph will be available through a new API, which enables developers to expose rich and relevant information to users directly from within their apps.
Bing Unveils Marketplace Trends Website – Advertisers can gain new insights thanks to Bing’s Ads Marketplace Trends Interactive website.
Test Your Website’s Mobile-Friendliness with Bing – In an effort to once again keep up with Google, Bing launches its own mobile-friendliness tool.