Bing's Local Carousel Looks Familiar

Just weeks after Google dropped the black carousel user interface for local listings, Bing has rolled out a similar feature on its search results.

Bing's carousel includes restaurant information, location, reviews from Yelp, price-scale indicators, and an interactive element that displays the physical location of the result as a user mouses over individual listings.

What is unique about Bing's local carousel feature is that when a user clicks a listing, they are directed to additional information on a Bing search result page. In comparison, Google's now retired carousel sent users to the actual website of the listing featured.

Google replaced its local carousel several weeks ago and has been showing two to five individual search results, most often at the top of the page, but sometimes (for longer tail terms as seen below) in the middle of the results page.

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Bing's new local carousel

Bing Local listing carousel with expanded knowledge graph details on the right hand side

Current Google local listings within the search results

Current Google local listings at the top of the search results