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Bing's Snapshot Adds 150M New Entities

Posted on 4.06.2014

"Search" is about far more than just submitting a query and browsing the results; it's also about obtaining information and acting upon it - and quickly. 

Bing is well aware of consumer's shifting attitude toward search and their growing affinity for richer and more interactive results. The search engine recently announced that have added over 150 million new "entities" to their snapshot/satori engine, incorporating data on doctors, lawyers, dentists and real estate properties. 

When users of Bing search for a medical professional for example, Bing returns the snapshot of the professional that includes their specialty, experience, education as well as their address and phone number. 

Bing's Snapshot feature also take its entity search a few steps further, offering up opportunities for its users to delve more deeply into topics by connecting the intent of a user to specific actions. For example, say that your query is "Tom Cruise". Bing will provide information that it culls from several rich data sources and services across the Web, including Wikipedia, LinkedIn, IMDB and Netflix. 

The integration of these new entities shows the search engine's evolution from an information engine to an activity engine. 

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