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Bing’s Social Sidebar Gets Interactive

Posted on 5.12.2013

Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing.

The search engine’s social sidebar, which was launched last year, now allows users to view comments on relevant Facebook posts within the sidebar, as well as allows users to add their own comments or like posts without leaving Bing. This enables users to see what their Facebook connections might know about the topic that they are searching for and engage with them without leaving the search page.

Bing’s blog provides this example:

“Let’s say I’m searching for Beyoncé tickets because I know she is coming to town soon. I can see that my friend has recently posted that she has an extra ticket to the show. Now without leaving the Bing results page, I comment directly to her post letting her know that I’d love to join her for the concert. I’ve gone from simply browsing to attending a concert in just a few easy steps – all thanks to Bing.”

In order to leverage this interactive feature, users must connect their Facebook account with Bing, which can be done in the top right corner of the search engine.

                             

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