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Bing Webmaster Tools – New Inbound Link Feature

Posted on 12.19.2010

Bing announced the release of a new Inbound Link feature into its Webmaster Tools offering. The feature provides registered site owners the ability to retrieve data about links pointing to their sites.

As you might imagine, Bing received numerous requests for the feature and it’s excellent to see the search engine acting upon those recommendations as it is becoming increasingly important for search engine optimization professionals to understand how their sites are being ranked on Bing and its affiliated sites. While it falls short of what Google provides in Webmaster Central it is definitely a step in the right direction.  

The functionality includes an ability to understand the number of inbound links over a period of time to a site, the number of inbound links by page including URL and Anchor Text details and an option to export link data for analyzing offline.

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