Optimal Times for Scheduling Posts
Each day social media managers walk the tight rope between over saturating their networks with posts (running the risk of losing their audience) and not posting enough (and not fully capitalizing on social media’s potential). Many social media professionals navigate this fine line through the use of scheduled posts.
Bit.ly's latest metrics provide exact times for when messages will get higher click-through rates, which are really the golden goose of social media. Companies that can attract fans/followers/connections/circles (you name it) off the social network and onto their website, where they can actually convert them, are those that will excel day in and day out. With that said, note these specific Bit.ly findings: