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Black Friday Overrated?

Posted on 11.19.2015

With Black Friday just one week away, Trustev completed a survey that examines what consumers really think about Black Friday.

While consumers have grown tired of the hype (61 percent of respondents said they were sick of the media-generated consumerism of the day), shoppers are still motivated by the savings (65 percent shop on Black Friday for the deals and only 26 percent want nothing to do with it or its online counterpart, Cyber Monday). What may come as a surprise, however, is that millennials are more included to shop on Black Friday (49 percent of them love to shop on the day) than those ages 35-54.

For those taking to the 'Net for their deals, consumers don't need same-day shipping, but nearly half expect next day.

One way brands can set shoppers' expectations is by personalizing logistic information based on that person's location. Monetate, for example, can tell a shopper "order in the next x hours to receive this item by Friday" or provide other helpful info.

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