Blame It on the Botnets; Click Fraud Figures, Q3 2009
Click Forensics today released click fraud figures today for the third quarter, and while the overall rate increase to 14.1 percent in the third quarter of this year (up from 12.7 percent for Q2 2009), it remains lower than the 16.0 percent rate the company reported for the same period last year.
So who or what is causing all the click fraud? You can blame it on the botnets – group of infected PCs that are controlled by malicious software. Click Forensics, an audience verification and traffic quality vendor, said that botnets accounted for 42.6 percent of all click fraud in the quarter, more than doubling in the past two years and up from the 27.5 percent reported for the same quarter last year.
“The significant rise in botnet-generated click fraud lines up with recent findings of several well-known malware and online fraud tracking experts,” said Paul Pellman, CEO of Click Forensics. “Botnets perpetrating click fraud and other online schemes continue to grow in number and sophistication. Advertisers and ad providers need to be especially vigilant about such activity as we enter the competitive search marketing holiday season.”
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