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Blekko Redesigns Search Experience

Posted on 5.29.2013

One of the Web’s alternative search engines, Blekko, has launched a site redesign that aims to reinvigorate the search experience for its users.

Blekko’s new design breaks down search results into categories that offer links to curated results from verified content sources around the Web. In addition, the new categories offer users more results on a single page than previously. In fact, Blekko developed the categories over the past several months in order to better serve its user base that has grown to about 12.5 million, and includes more than 5 million searches a day.

“It’s a great testament to our team that we’ve reached a usage level that almost no other search startup has managed to achieve in the past decade,” said Rich Skrenta, CEO of Blekko. “And now we’re ready to take things to the next level by radically redefining the search results page. Now every search is going to instantly return results from the best sources on the Web and break them down into categories to provide a richer, more accurate list of real information, not just links.”

The newly designed search engine also features a responsive design along with a colorful and more image-rich layout. When users conduct a search, the results are broken down into categories. Users are able to quickly select the category that best matches their interest, as well as see an expanded list of links to the best content sources for their specific search. For example, a search for “Australian Shepherd” will break results down into categories like Top Results, Dogs, Pets and Latest. These categories allow Blekko to better identify search intent so users can quickly scan the page and find the type of content they were searching for.

“We found a way to take the guesswork out of search and instead empower users to quickly get to the best content for a particular query,” said Skrenta. “Blekko search results now allow users to more quickly get to great sources of information rather than scan through a list of blue links.”

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